The ProblemYouTube is the center of the universe for video on the internet. But from the beginning, its been optimized for one-off medium length content. So when we began investing heavily in original episodic & long-form programming, we needed to intentionally design for the experience of consuming that type of content.
The OpportunityOur hypothesis was that premium content deserved to be encompanied by a premium experience. And by creating a distinct experience for our subscribers, we could make our offering more desirable & useful.
ConstraintsWorking inside of a large institution with a rich legacy of UX patterns is challenging enough, but when you purposelly seek to break those patterns to solve for a new use-case, you must move slowly & ensure you works in-sync with every stakeholder.
My RoleAs a User Experience Designer at Google, I led interaction design for all of the Premium Original Content surfaces across YouTube. I was responsible for identifying opportunities, designing solutions, and working with the broader team to bring them to fruition.