Our CustomersAn estimated 45 million Americans are financial caregivers — adult children responsible for the financial well-being of their aging parents. They pay bills, haggle with utilities, plan for their future, and pay for things they need — all while managing their own financial and family life.
Their ProblemsConfusing forms, unsustainable spending behavior, inscrutable legal processes, fraud, abuse — caregivers face a broad set of issues, only compounded by the emotional complexity of a shifting power dynamic in their parental relationship.
ConstraintsI joined Carefull at the very beginning of its life (employee 2). Velocity was the life-blood of the business, we needed high-conviction design artifacts produced every single day. Our mantra was to understand quickly, ship needed functionality, and iterate relentlessly.
My RoleAs the lead designer (and only designer), my responsibilities were broad and intertwined in every portion of our operations. I served as researcher, brand designer, UX designer, UI designer, & front-end developer.